In keeping with the 013 CIFF philosophy of raising the profiles of worthy films, the Festival has created the Audience Award for Most Popular Film, which gives Festival patrons the chance to vote for their favourite titles. New this year is the decision is to give out three prizes. The directors of the winning films, announced on the final night of the Festival, will receive €1500 for first place, €1000 for second, and €500 for third. We will continue to try to secure distribution deals from sales agents or producers for the winning films and, indeed, all festival films. Festival patrons will find ballots in the Cinecitta lobby and outside the screening rooms. We urge all filmgoers to vote and pass along their ballots to one of our invaluable volunteers!!